The Gold Market Is Rising – Why Now Is the Best Time to Sell Your Gold in Los Angeles

The gold market is on the rise, and many sellers are taking notice. Over the past year, the value of gold has climbed steadily, reflecting renewed investor confidence and increased demand for precious metals. With prices reaching near record highs, the current market presents an ideal opportunity for those looking to sell unwanted gold jewelry, coins, or bullion.

For Los Angeles and Brentwood residents, this strong market means you can receive more for your items than in recent years. At Pacific Jewelry & Watches, we help clients take advantage of these favorable conditions by offering accurate, up-to-date appraisals based on real-time market prices. Whether you’re selling gold coins, scrap gold, or inherited pieces, now is the time to make the most of what the gold market has to offer.

The Gold Market Is Performing at Strong Levels

Current market values are significantly higher compared to past averages, making this an excellent time for sellers to maximize returns. Higher prices mean stronger offers for your gold items.

Global Demand Continues to Support the Market

The market is being driven by powerful economic factors such as inflation concerns, global uncertainty, and consistent central bank buying. These elements create sustained upward momentum and help keep gold prices strong.

Local Experts Make Selling Easy

When you work with a trusted local buyer like Pacific Jewelry & Watches, you benefit from expert evaluation and a simple, transparent selling process. We provide immediate offers and fair pricing based on current trends, so you can sell with confidence.

Because the gold market is cyclical, timing matters. Prices can fluctuate quickly, and today’s high values may not last forever. If you’ve been holding gold items and waiting for the right moment, the current gold market strength makes now an excellent time to sell.

Visit Pacific Jewelry & Watches in Brentwood to have your gold professionally appraised. Our team will assess your items with precision, explain current market conditions, and make you an offer that reflects today’s elevated prices. Take advantage of the rising gold market and turn your gold into cash while values remain strong.

About Pacific Jewelry & Watches

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raleigh1

left us a 5 star review

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raleigh1
Rated 5.0
February 10, 2026

I had a really easy and pleasant experience working with Paul. He appraised my mother’s engagement ring and also bought two gold necklaces and an Omega watch from me. Everything was quick, straightforward, and low-stress. Paul was knowledgeable, professional, and easy to talk to, and he explained everything clearly so I felt comfortable the whole time. I felt good about the transaction and would definitely recommend him.

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A Prince
Rated 5.0
February 7, 2026

Great price excellent service. Will be back. Thanks again.

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Led G.
Rated 5.0
February 7, 2026

Great price and excellent service. Will be back. Thanks again Paul. Appreciate all the help.

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Jack Schulman
Rated 5.0
February 6, 2026

I went in to get a piece of jewelry appraised. Overall a very professional and honest experience. Highly recommend!

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Bianca Silva
Rated 5.0
February 3, 2026

We were very happy with the ring appraisal service. I didn’t realize an appointment was required, but they were incredibly attentive and accommodating to both me and my fiancé. The process was smooth, quick, and professional—highly recommend.

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Claudia Ferraro
Rated 5.0
January 30, 2026

I had a great experience working with Paul at Pacific JeweIry & Watch. I had some sterling silver flatware. My husband and I did extensive research on silver spot prices and percentage of meltdown and without a doubt we got the best return. He is extremely knowledgable.I highly recommend Pacific JeweIry & Watch. I will definitely be a returning customer.

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Danelle N.
Rated 5.0
January 27, 2026

We had an excellent experience with Paul at Pacific Jewelry & Watches. He was efficient, kind and honest. I will recommend to everyone I know that this is...

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Geok Wa Yutan
Rated 5.0
January 23, 2026

Paul was very friendly and professional.He examined my items carefully, describing the items and we learned a lot from him being certified gemologist with lots of experience.Highly recommended!

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Thomas M.
Rated 5.0
January 19, 2026

Paul is a very straight up and fair dealer I will be doing much more future business. He prices are competitive and he wants his clients to win just the...

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Debra Wichser
Rated 5.0
January 15, 2026

Very nice and helpful!

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t strong (dangerbum)
Rated 5.0
January 15, 2026

Great service and very easy process. Pricing was fair and honest. Highly recommend!

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Jody Giles
Rated 5.0
January 15, 2026

Paul is an exceptional appraiser. He is thorough, thoughtful, and incredibly trustworthy. His expertise is clear, his communication is straightforward, and he brings a level of integrity that makes you feel completely confident in his work. I would recommend him wholeheartedly.

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Katie Quinn
Rated 5.0
January 14, 2026

Fair honest very nice. Willing to let you know if you could get more somewhere else…. If u know little about what u have or a lot he’s got u!

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Tina Segler
Rated 5.0
January 12, 2026

I had a very positive experience with Paul. He appraised two pieces of my jewelry. I had verified values with another appraiser. Paul offered me a much better price and also confirmed a bracelet which I thought was good costume turned out to be gold. I would not hesitate to highly recommend Paul's services in the future.

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Debbie Purcell
Rated 5.0
January 10, 2026

Paul was extremely courteous and helpful. I feel I received a fair and honest appraisal for my miscellaneous jewelry and other items.

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Samantha Gold
Rated 5.0
January 9, 2026

Paul is great! Very friendly and knowledgeable. I was able to bring gold and jewellery I wasn’t using anymore for a fair appraisal. Will definitely use Paul in the future!

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Barbara S.
Rated 5.0
January 7, 2026

Paul was so helpful and clearly gave us good offers. I would definitely recommend. It was hard to sell heirlooms and he couldn't have been nicer.

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Daniel Rodriguez
Rated 5.0
December 30, 2025

I came to sell gold and Paul was great! He is fair, transparent, and fast. I will be back whenever I need to sell jewelry in the future. Thanks Paul!

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Daniel R.
Rated 5.0
December 30, 2025

I came to sell gold and Paul was great! He is fair, transparent, and fast. I will be back whenever I need to sell jewelry in the future. Thanks Paul!

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Leland Felsenthal
Rated 5.0
December 26, 2025

Great prices and honest and straightforward transactions!