Appraisal vs. Authentication: What’s the Difference?

When it comes to buying, selling, or insuring fine jewelry and luxury watches, understanding the difference between an appraisal and authentication is essential. At Pacific Jewelry & Watches, we specialize in evaluating high-end timepieces and jewelry, helping you determine their true value and legitimacy.

What Is an Appraisal?

An appraisal is a professional assessment of your jewelry or watch’s monetary value. Certified appraisers examine the piece’s materials, craftsmanship, condition, and market demand to assign an accurate value. Appraisals are often necessary for insurance coverage, estate planning, or selling your luxury items.

At Pacific Jewelry & Watches, we provide detailed appraisals for Rolex, Cartier, Patek Philippe, and other high-end watch brands. Our experts consider factors such as precious metal content, gemstones, rarity, and resale trends to give you a fair and current valuation.

Ready to schedule an appraisal for your piece in Los Angeles? Contact Pacific Jewelry & Watches today.

What Is Authentication?

Authentication verifies whether a jewelry piece or watch is genuine and not a counterfeit. Authenticators examine serial numbers, hallmarks, engravings, materials, and craftsmanship details to confirm the item’s origin. Authentication is critical when buying or selling luxury watches and designer jewelry, as counterfeits can be highly convincing.

Pacific Jewelry & Watches uses advanced tools and brand-specific expertise to confirm authenticity for brands like Rolex, Omega, and Audemars Piguet. We provide authentication reports to give you confidence before you buy or sell a luxury item.

Why Does the Difference Matter?

While appraisals determine valueauthentication confirms legitimacy. A piece can be appraised for value only if it is genuine. If you plan to sell your watch or jewelry in Brentwood or anywhere in Los Angeles, both services are essential to ensure you get top dollar and avoid counterfeit issues.

When Should You Get Each Service?

  • Appraisal: When you need a resale estimate, insurance valuation, or estate planning document.
  • Authentication: Before purchasing a pre-owned luxury watch or jewelry, or before selling, to prove legitimacy to buyers.

Ready to schedule an appraisal in Los Angeles? Contact Pacific Jewelry & Watches today.

Trust Pacific Jewelry & Watches for Both

Our team offers expert appraisals and authentic brand verification to protect your investment. Whether you want to sell your Rolex, appraise your diamond ring, or confirm a Patek Philippe’s authenticity, we provide reliable, transparent services right here in Brentwood, Los Angeles.

Visit Pacific Jewelry & Watches today for trusted appraisal and authentication services. Get the confidence you need before buying or selling your luxury timepieces and jewelry.

About Pacific Jewelry & Watches

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Daniel Rodriguez

left us a 5 star review

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Daniel Rodriguez
Rated 5.0
December 30, 2025

I came to sell gold and Paul was great! He is fair, transparent, and fast. I will be back whenever I need to sell jewelry in the future. Thanks Paul!

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Daniel R.
Rated 5.0
December 30, 2025

I came to sell gold and Paul was great! He is fair, transparent, and fast. I will be back whenever I need to sell jewelry in the future. Thanks Paul!

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Leland Felsenthal
Rated 5.0
December 26, 2025

Great prices and honest and straightforward transactions!

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Carol Goodkind
Rated 5.0
December 12, 2025

My meeting with Paul of Pacific Jewelry and Watches could not have been better. I brought in a box of jewelry that I inherited but had no need for. Although the stones weren't real, the gold in some of this was, and I left Paul's office with a considerable amount of money. Paul was very pleasant to do business with, I think primarily due to his strong knowledge base in both metals and gems. He was informative, he explained how his tools worked, and what he was looking for. And in the end I got a bunch of money for stuff that I had no need for. This is a strong recommendation.

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Claire Clayton
Rated 5.0
December 11, 2025

Very quick, kind, and efficient appraisal. Will gladly use Paul for all future appraisal needs

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Aram Minasyan
Rated 5.0
December 5, 2025

Very experienced and knowledgeable expert!!!

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N R
Rated 5.0
November 29, 2025

Very nice guy and is knowledgeable in his profession. Would refer him to a friend and would do business with him again.

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Carey Marvin
Rated 5.0
November 25, 2025

Paul was very responsive to communication. He took his time to carefully evaluate everything I brought to him. He was informative and offered a fair price. He was very professional and knew his stuff! Thank you Paul!

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Cayce Cage
Rated 5.0
November 25, 2025

I highly recommend Paul! Over the years he has provided jewelry repair and appraisals for me. He is thorough, professional, knowledgeable, timely and personable. I trust him implicitly.

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Barbara Smith
Rated 5.0
November 23, 2025

Paul is a lovely man who clearly knows his business. He explained everything we needed to know and gave us fair prices for our gold pieces as well as silver. I wouldn’t hesitate for a minute to return.

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Harvey Brown
Rated 5.0
November 18, 2025

Excellent experience.

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songe riddle
Rated 5.0
November 12, 2025

This was a great experience. Paul was a real pleasure to deal with and gave me a great price for the pieces I brought in. I’d come back.

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Denise Tabor
Rated 5.0
November 8, 2025

Comfortable experience. Felt like family.

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Denise T.
Rated 5.0
November 7, 2025

Very professional. Explained everything. Answered all of my questions easily. A smooth and easy experience.

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Miky Nahm
Rated 5.0
November 5, 2025

Great experience, smooth and helpful, thanks 😊

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Simon
Rated 5.0
October 29, 2025

Best deal on selling gold Highest value and very nice to work with I would recommend this 10 out of 10 times

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barbara brawerman
Rated 5.0
October 22, 2025

Paul is such an expert! Kind, knowledgeable. The experience was so easy. Felt cared for. Great place!

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Emma Rutter
Rated 5.0
October 22, 2025

So lovely to work with! Paul was incredibly kind and helpful in explaining each of my pieces to me. He was also very responsive and from what I could tell from gathering other opinions, offered me very fair prices. Highly recommend!

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fydbac
Rated 5.0
October 18, 2025

Oct. 16th, 2025: My first time ever going to such an establishment, and Paul was AMAZING. He was open, patient, and didn't try to deter me in any direction: Which attributed to me feeling his sincerity and honesty. He simply answered my questions and told me what material was legit or not + everything was out in the open, the machines, calculator, and etc.. Normally I'd shop around, but his energy was enough that I didn't feel I was being cheated and should visit others. Will definitely recommend to others!

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Cameron Quevedo
Rated 5.0
October 14, 2025

Paul of Pacific Jewelry & Watches is a consummate professional and highly recommended. I visited his office for a ring appraisal-- Paul was super helpful and patient in walking me through the appraisal process, what factors establish the value of a ring, and took time to answer all of my questions along the way. I will be using Pacific Jewelry & Watches for future appraisal needs, and have no problem recommending him to family and friends. Thank you Paul!