Malibu to Palisades Lifestyle Magazine

Article Sharon Levinsohn | Photography Molly Posey

Pacific Jewelry Watch Appraisers & Buyers Combine Expertise, Ethics & Exceptional Customer Service

Paul Shikhvarger turned his love for watches and jewelry into an enjoyable and thriving business. As the owner of Pacific Jewelry Watch Appraisers & Buyers in Pacific Palisades, Paul has assisted a multitude of clients since 2001, performing appraisals for those who would like to learn the value of their jewelry or who need appraisals done for insurance and/or estates. He also purchases a wide selection of pocket watches and wrist watches—Rolex, Cartier, Patek Philippe and Omega are some of the popular brands that he often deals with, along with a wide range of jewelry, silverware and coins.

Many of Paul’s clients come to him after inheriting watches and jewelry, silverware and tea sets or coin collections that don’t quite match their needs. Paul can purchase the pieces and his clients can use the money to buy other pieces of jewelry or take a vacation. Whether clients wish to see him for appraisal purposes or to sell their watches, jewelry, coins or silverware, Paul prides himself on providing excellent, personalized customer service. He is a very genial, low-key fellow who strives to make every client happy and he holds himself to the highest ethical standards.

“Reputation is everything,” says Paul. “I have grown my business by sharing my knowledge and experience with my clients and providing them with expert appraisals and competitive prices. It is quite gratifying to receive so many referrals.”

Paul meets with clients at his Palisades office or at clients’ homes, offices or bank vaults. Always extremely discreet—whether with celebrities or other clients—Paul will never reveal anyone’s name or the provenance of any watch or piece of jewelry. In a business that often gets a bad rap, Paul has succeeded by treating clients fairly and operating with integrity. It is not surprising that his reviews on Google and Yelp sing his praises. He has built his business through word-of-mouth referrals and says he is quite pleased to have worked with three generations of many local families.

While most of his clients reside in the Palisades, Brentwood, Bel Air, Malibu, Topanga, Venice and Santa Monica, Paul has also worked with clients from Orange County and Lake Tahoe, as well as from other states and in Europe and Asia.

Paul’s talent and expertise have been honed over the past 20 years by apprenticing to expert watchmakers and jewelers, working in the industry and studying. A Graduate Gemologist (G.G.), Paul studied for two years at the Gemologicial Institute of America in Carlsbad, California. He is also a member of the National Association of Jewelry Appraisers and the National Association of Watch and Clock Collectors.

A Jeweler’s Journey

A native of the Ukraine, Paul earned a master’s degree in Engineering there. After working as an engineer for two years, he opened his own business servicing electronic machines for banks. Concurrently, he apprenticed with a watchmaker for four years in the Ukraine, before moving to Los Angeles with his wife and daughter in 1993. After working as a radiology technician for three years, Paul went on to work as a certified computer network engineer and as a research and development consultant, designing fiber channel switches for Nortel Networks and Gadzooks Network. When his former employer went out of business, Paul decided to change direction and go to work in the jewelry and appraisal industry. Paul initially worked for an online jewelry business, first evaluating and then appraising watches and jewelry for several years, before launching his own business in 2006 in downtown Los Angeles. As his reputation grew and his clientele expanded to include many residents of the Westside, he decided to move his office to the Palisades in 2012. Drawn to this dynamic, family-friendly community by many of his clients, Paul truly enjoys the village.

When he is not working, this Mar Vista resident enjoys spending time with his daughter, a social media coordinator, and hiking, swimming, bicycling and fishing. Paul is also an avid sports fan and has fun attending Lakers, Clippers and Los Angeles Kings games.

Pacific Jewelry Watch Appraisers & Buyers, located at 845 Via De La Paz, Suite 5, in Pacific Palisades, is open Monday through Saturday, from 9 a.m. to 6 p.m., by appointment. Same-day appointments are available.

For more information, call 310.684.2862 or visit pjwappariser.com

Aram Minasyan

left us a 5 star review

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Aram Minasyan
Rated 5.0
December 5, 2025

Very experienced and knowledgeable expert!!!

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N R
Rated 5.0
November 29, 2025

Very nice guy and is knowledgeable in his profession. Would refer him to a friend and would do business with him again.

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Carey Marvin
Rated 5.0
November 25, 2025

Paul was very responsive to communication. He took his time to carefully evaluate everything I brought to him. He was informative and offered a fair price. He was very professional and knew his stuff! Thank you Paul!

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Cayce Cage
Rated 5.0
November 25, 2025

I highly recommend Paul! Over the years he has provided jewelry repair and appraisals for me. He is thorough, professional, knowledgeable, timely and personable. I trust him implicitly.

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Carol Goodkind
Rated 5.0
November 24, 2025

My meeting with Paul of Pacific Jewelry and Watches could not have been better. I brought in a box of jewelry that I inherited but had no need for. Although the stones weren't real, the gold in some of this was, and I left Paul's office with a considerable amount of money. Paul was very pleasant to do business with, I think primarily due to his strong knowledge base in both metals and gems. He was informative, he explained how his tools worked, and what he was looking for. And in the end I got a bunch of money for stuff that I had no need for. This is a strong recommendation.

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Barbara Smith
Rated 5.0
November 23, 2025

Paul is a lovely man who clearly knows his business. He explained everything we needed to know and gave us fair prices for our gold pieces as well as silver. I wouldn’t hesitate for a minute to return.

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Harvey Brown
Rated 5.0
November 18, 2025

Excellent experience.

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songe riddle
Rated 5.0
November 12, 2025

This was a great experience. Paul was a real pleasure to deal with and gave me a great price for the pieces I brought in. I’d come back.

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Denise Tabor
Rated 5.0
November 8, 2025

Comfortable experience. Felt like family.

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Denise T.
Rated 5.0
November 7, 2025

Very professional. Explained everything. Answered all of my questions easily. A smooth and easy experience.

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Miky Nahm
Rated 5.0
November 5, 2025

Great experience, smooth and helpful, thanks 😊

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Simon
Rated 5.0
October 29, 2025

Best deal on selling gold Highest value and very nice to work with I would recommend this 10 out of 10 times

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barbara brawerman
Rated 5.0
October 22, 2025

Paul is such an expert! Kind, knowledgeable. The experience was so easy. Felt cared for. Great place!

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Emma Rutter
Rated 5.0
October 22, 2025

So lovely to work with! Paul was incredibly kind and helpful in explaining each of my pieces to me. He was also very responsive and from what I could tell from gathering other opinions, offered me very fair prices. Highly recommend!

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fydbac
Rated 5.0
October 18, 2025

Oct. 16th, 2025: My first time ever going to such an establishment, and Paul was AMAZING. He was open, patient, and didn't try to deter me in any direction: Which attributed to me feeling his sincerity and honesty. He simply answered my questions and told me what material was legit or not + everything was out in the open, the machines, calculator, and etc.. Normally I'd shop around, but his energy was enough that I didn't feel I was being cheated and should visit others. Will definitely recommend to others!

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Cameron Quevedo
Rated 5.0
October 14, 2025

Paul of Pacific Jewelry & Watches is a consummate professional and highly recommended. I visited his office for a ring appraisal-- Paul was super helpful and patient in walking me through the appraisal process, what factors establish the value of a ring, and took time to answer all of my questions along the way. I will be using Pacific Jewelry & Watches for future appraisal needs, and have no problem recommending him to family and friends. Thank you Paul!

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Cameron Q.
Rated 5.0
October 14, 2025

Paul of Pacific Jewelry & Watches is a consummate professional and highly recommended. I visited his office for a ring appraisal-- Paul was super helpful...

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Kenton W.
Rated 5.0
September 25, 2025

This is a reputable company, Paul is honest and very knowledgeable. You can count on him to provide excellent appraisal service, as well as a fair market...

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Erica Johnson
Rated 5.0
September 24, 2025

Quick and easy experience! He got me in so fast and trust his expertise. Will definitely be using for more appraisals!

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M K
Rated 5.0
September 24, 2025