The Gold Market Is Rising – Why Now Is the Best Time to Sell Your Gold in Los Angeles

The gold market is on the rise, and many sellers are taking notice. Over the past year, the value of gold has climbed steadily, reflecting renewed investor confidence and increased demand for precious metals. With prices reaching near record highs, the current market presents an ideal opportunity for those looking to sell unwanted gold jewelry, coins, or bullion.

For Los Angeles and Brentwood residents, this strong market means you can receive more for your items than in recent years. At Pacific Jewelry & Watches, we help clients take advantage of these favorable conditions by offering accurate, up-to-date appraisals based on real-time market prices. Whether you’re selling gold coins, scrap gold, or inherited pieces, now is the time to make the most of what the gold market has to offer.

The Gold Market Is Performing at Strong Levels

Current market values are significantly higher compared to past averages, making this an excellent time for sellers to maximize returns. Higher prices mean stronger offers for your gold items.

Global Demand Continues to Support the Market

The market is being driven by powerful economic factors such as inflation concerns, global uncertainty, and consistent central bank buying. These elements create sustained upward momentum and help keep gold prices strong.

Local Experts Make Selling Easy

When you work with a trusted local buyer like Pacific Jewelry & Watches, you benefit from expert evaluation and a simple, transparent selling process. We provide immediate offers and fair pricing based on current trends, so you can sell with confidence.

Because the gold market is cyclical, timing matters. Prices can fluctuate quickly, and today’s high values may not last forever. If you’ve been holding gold items and waiting for the right moment, the current gold market strength makes now an excellent time to sell.

Visit Pacific Jewelry & Watches in Brentwood to have your gold professionally appraised. Our team will assess your items with precision, explain current market conditions, and make you an offer that reflects today’s elevated prices. Take advantage of the rising gold market and turn your gold into cash while values remain strong.

About Pacific Jewelry & Watches

Image courtesy of Canva

songe riddle

left us a 5 star review

google
songe riddle
Rated 5.0
November 12, 2025

This was a great experience. Paul was a real pleasure to deal with and gave me a great price for the pieces I brought in. I’d come back.

google
Denise Tabor
Rated 5.0
November 8, 2025

Comfortable experience. Felt like family.

yelp
Denise T.
Rated 5.0
November 7, 2025

Very professional. Explained everything. Answered all of my questions easily. A smooth and easy experience.

google
Miky Nahm
Rated 5.0
November 5, 2025

Great experience, smooth and helpful, thanks 😊

google
Simon
Rated 5.0
October 29, 2025

Best deal on selling gold Highest value and very nice to work with I would recommend this 10 out of 10 times

google
barbara brawerman
Rated 5.0
October 22, 2025

Paul is such an expert! Kind, knowledgeable. The experience was so easy. Felt cared for. Great place!

google
Emma Rutter
Rated 5.0
October 22, 2025

So lovely to work with! Paul was incredibly kind and helpful in explaining each of my pieces to me. He was also very responsive and from what I could tell from gathering other opinions, offered me very fair prices. Highly recommend!

google
fydbac
Rated 5.0
October 18, 2025

Oct. 16th, 2025: My first time ever going to such an establishment, and Paul was AMAZING. He was open, patient, and didn't try to deter me in any direction: Which attributed to me feeling his sincerity and honesty. He simply answered my questions and told me what material was legit or not + everything was out in the open, the machines, calculator, and etc.. Normally I'd shop around, but his energy was enough that I didn't feel I was being cheated and should visit others. Will definitely recommend to others!

google
Cameron Quevedo
Rated 5.0
October 14, 2025

Paul of Pacific Jewelry & Watches is a consummate professional and highly recommended. I visited his office for a ring appraisal-- Paul was super helpful and patient in walking me through the appraisal process, what factors establish the value of a ring, and took time to answer all of my questions along the way. I will be using Pacific Jewelry & Watches for future appraisal needs, and have no problem recommending him to family and friends. Thank you Paul!

yelp
Cameron Q.
Rated 5.0
October 14, 2025

Paul of Pacific Jewelry & Watches is a consummate professional and highly recommended. I visited his office for a ring appraisal-- Paul was super helpful...

yelp
Kenton W.
Rated 5.0
September 25, 2025

This is a reputable company, Paul is honest and very knowledgeable. You can count on him to provide excellent appraisal service, as well as a fair market...

google
Erica Johnson
Rated 5.0
September 24, 2025

Quick and easy experience! He got me in so fast and trust his expertise. Will definitely be using for more appraisals!

google
M K
Rated 5.0
September 24, 2025
google
Mr. Movements
Rated 5.0
September 23, 2025

A big thank you to Paul. Just had my gold pieces appraised and sold same day. Very professional and knowledgeable as well as fast and easy. Thanks again.

google
matthew Siporin
Rated 5.0
September 18, 2025

I just sold a decent amount of silverware and gold with Paul at pacific jewelry. Not only did he give me a great price but he was an even better person. 10/10 would recommend anyone to come see Paul if they are looking to sell some jewelry or anything of value.

google
David Lee Michelson
Rated 5.0
September 18, 2025
google
Ali Cilli (KyuMulis)
Rated 5.0
September 15, 2025

Paul was super helpful and informative in describing the cost of my pieces and why their values were what they were. I had two very different pieces of jewelry that he was able to give me the values of. He told me what the gem was on a necklace, the necklace’s money worth in gold, and on another piece he was able to run it through a machine to tell me the gold percentage (since it wasn’t stamped on the piece like it usually is.) He appraised both pieces that I brought and I only sold him one. He did not charge me for his time. I am not familiar with jewelry appraising. As my first experience, Paul was fantastic and super helpful in a realm where surely you could be scammed by someone else. Based on our conversation and his in-depth explanations - I feel very satisfied with his appraisals on my pieces and it matches up with what I expected going in. He was also sure to answer any questions I had. One tip for people new to this: I believe he, and other Jewelry appraisers, will give you the material value. I don’t believe it accounts for things like “designers” or brands - but that was not a problem in my case nor is it a thing that most appraisers do to my understanding. It’s something to consider though if you believe you have a rare/designer piece that may be worth more than its materials. (I could also be wrong, so it’s extremely worth asking!)

google
Jayson Lansford
Rated 5.0
September 12, 2025

I had to sell some coins from my grandfather‘s collection that I inherited and coming here was the best decision! It was an honest and fair process and grateful I found it after so many places!

google
Robert Smith
Rated 5.0
September 6, 2025

Had a great experience the gentleman was Highly knowledgeable and polite. I would highly recommended

google
Sarah Hoffmann
Rated 5.0
September 6, 2025

I sold some of my grandmas jewelry to Paul and it was a super smooth process and I felt very well consulted. Will sell more to him.